For our target audience we went around and asked a group of diverse people of different ages and both genders, whether they were into music videos and the typical genre of music videos they watch.
Ed Sheeran the artist that we are focusing on, isn't very diverse as he only does a specific type of music, so his audience isn't mainstream. The primary audience that he appeals to is mostly young girls and women from 15-30. However, the secondary audience is females and males from 15-40. They are all in the socio-economic groups of C1, C2, D and E. This is because they're mostly all young and in the lower and middle classes.
Because young people nowadays all have different tastes, we got a range of feedback as to what music videos people watch, and what type of genre they like, and also what source do they view these on YouTube, MTV etc. Our results are shown in the video below...
Good work - I like the idea of a soundtrack in the background, but in future you should pay closer attention to the sound levels... the vox pops are quite quiet and the soundtrack comes in really loud.
ReplyDeleteWhat I DO want to know is how this research is informing your production... what have you learnt from it?... write another post which summarizes and reflects on what has been said by your target audience. Are you appealing to them? Does your idea still make sense? Should you adjust your idea? etc.