Rihanna – Loud
The last album cover I will be analyzing is Rihanna’s album cover called ‘Loud’. It’s a studio album that was released in 2010, by whom she is currently signed with Def Jam Records. One thing this album cover has in common with Lady Gaga’s cover is they’re strategy is similar as they both want to reveal nothing to their audience from the cover, they want their fans and the public to purchase it and let all be revealed. It’s also an extreme close-up of her face like Gaga’s Fame album, it simply says the name of the album at the bottom scattered and largely spaced.
Typically Rihanna also being similar to Gaga again in that they’re both confident and quite sexual, and flaunt their bodies a lot, in their albums the audience don’t get to see this side of them as we only see their face. We see her bright red hair and lipstick and she hides herself as she isn’t interacting with the audience by having her eyes closed, this creates enigmas within the audience as they begin to wonder what she may be hiding. Her face is the only part of her body we see and a glimpse of her shoulder as she begins to bring it up slightly as if an ‘innocent’ and shy girl.
On this cover we see a more subtle side of Rihanna as on her third studio album ‘Good Girl Gone Bad’ we see her rebelling and not conforming to the conventional diva style that young upcoming celebrity stars. She’s now more of a lady now as we see her wearing bright red lipstick, which suggests she has a seductive and sexy side to her; this is also conveyed through her lyrics, songs and pictures on her digipak and magazines. She is representing women in more of a post modern way, as their roles are more diverse now.
The main colours on the whole of the album are quite vibrant and but yet still soft. We see the primary colour of red in her hair, lips and roses. This makes Rihanna seem vulnerable and innocent compared to how she is depicted on the front cover. This image will appeal more to her target audience of young girls as she is being conveyed as feminine and beautiful. The red roses in the background that she’s lying in have connotations of passion.
We see a completely different side of Rihanna in this album as she posses a modern and formal style. We see her in a ballerina type dress and her hair style is very ‘Marilyn Monroe’, as it swoops across her face and is curled. Her persona is that of femme fatale, as although we see some slightly innocent sides of her, the public and everyone knows the real Rihanna and knows that the sexy, seductive diva will come out sooner or later.
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