Lady Gaga – The Fame
The first album cover I will be analyzing is Lady Gaga’s album cover called ‘The Fame’. It’s a contemporary record released in 2008 she is currently signed with Streamline Records. Lady Gaga’s album cover is an extreme close-up of her face with her name and the name of the album on the sunglasses she’s wearing.
This photo has a specific meaning to it as we only see little of her face as the big sunglasses block out her eyes and a hood covers the rest of her hair. We see she is ‘hiding’ her identity from the viewers which tells the audience that she wants to remain anonymous and reveal little, and they will only get a sense of who she is from her listening to the music in her album; this creates enigmas and questions for the audience.
Since Lady Gaga has came onto the music industry scene the public and world have welcomed and loved her, her crazy eccentric style and her pop dace music makes her the newer better Madonna! ‘The Fame’ album really speaks for itself; Gaga won many awards and it has become the first album that reached the platinum certification, after selling 300,000 units in the UK based on digital sales.
Gaga tries to make a statement with everything she does, so this album cover is pretty simple as everyone knows who Lady Gaga is, she doesn’t need to be extreme with her album cover; being herself is more than enough and exactly what the fans and public want.
Above is the Digipack for ‘The Fame’ album. Analyzing this will give me and my group more of an idea for what we want our digipack to be like. In Lady Gaga’s cover only shows her face for a reason. The glasses that she wears show that she is of high status and the diamonds on them signify wealth. The main factor we notice about our freak chic is that she is trying to make a statement with the less revealing image.
The typography throughout the pack is a simple, with block lettered sans serif font. This is because Lady Gaga wants the attention to be on her style and her pictures. The font is all in white because the backgrounds are dark colored so it makes reading the tracks and information easy to read. On every panel there is a picture of her and information is always on the other side so it does cover her and it shows her dress code. All the pictures on every panel are between extreme to medium long shots of Gaga, meaning that she wants her audience to see the emotion and her style. The genre that Gaga is mainly focused on is pop, dance and disco, this is conveyed in the colors which are quite dark but lively and loud. Her non verbal communication suggests that she’s quite sexual, as she poses her gesture and posture are showing her figure as she wears a tight patent cat suit.
The photo below is the advertisement photo used for promotional purposes, and to tell the public and her fans that this album is coming out, and the music that you've already been hearing and more will be on it.
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