She is known, as the ultimate diva of music, Beyonce Knowles, 30, is an all time music mogul. From directing videos, to being a singer and songwriter and record producer, this entertainer wont let nothing hold her back. The R&B American recording artist was born and raised in Houston Texas, where she was exposed to music at a very young age. Her parents saw her talent and passion and enrolled her in different singing, dancing and performing arts schools to widen the opportunity of being discovered. From being let down to being the lead group singer of one of the world’s best selling girl groups Destiny’s Child, in the 1990’s Beyonce rose to fame was just getting started but about to take the world by storm.
This magazine cover shows the confident and edgy side of Miss Knowles.
This essence cover shows it’s not all about beauty, and is important to live a healthy and happy life and just be you!
Fashion Icon
Beyonce is an all time fashionista and everyone knows this. From the 1990’s when she was young, till today, we can see how her look has changed and evolved as she made the transition from girl to woman. She stated, "I like to dress sexy and I carry myself like a lady”, and her stage and performances outfits are “absolutely for the stage”. Her looks are feminine, sexy yet professional and sophisticated. She is highly involved in fashion as she has her own clothing line which her and her mother introduced in 2005 called “House of Deréon”. Which sells fashionable clothing, jewelry and accessories for women all shapes and sizes.
Here she shows of her curves in this dress that is from her clothing line, which is run by her n her mother ‘House of Deréon”.
She is surrounded by great influential artist that she looks up to and takes valuable advice from in order to go to the great lengths they’ve been. One man who has a major influence on her career is Michael Jackson as he was the King of Pop and a true legend. Some others include Prince, Tina Turner, Whitney Houston, Janet Jackson, Mariah Carey and Diana Ross as she sees her as an “all round entertainer” doing so well in both movies and singing. Also Knowles calls Oprah Winfrey “a definition of inspiration and a strong woman. When I'm around her, I want to stand up straight, pronounce my words right, and articulate”.
Genre
Beyonce is very diverse and doesn’t like to keep her feet in once place, she likes to reach out to the typical audience of young women. However, her music, her style, her persona and her approach evokes the contrasting audience, as these are the individuals who wouldn’t necessarily listen to her or her genre of music. This is why her music consists of various genres including R&B, Hip Hop, Soul and Pop music. Knowles has the representation of being a confident, strong yet fierce woman. Even though she’s married she has no trouble in letting the other women around the world know that no matter whether your single or not you can make it in whatever your doing, and if the men want to keep you they should “put a ring on it!” as one of her best selling records shows.
Motifs
Beyonce is one celebrity that is constantly talked about in the public eye. One of her recurring motifs is her non-verbal communication with her audience. She manages to talk to the world using elements such as her facial expression, posture, body language and the most famous her glamorous poses. She does this not only on the red carpet in front of the paparazzi and cameras, but in her videos and on stage.
Beyonce posing for the camera while capturing the audiences attention with her womanly curves.
Symbolism
Miss Knowles uses her body as a symbol mainly through dancing and modelling, and one may say that this doesn’t leave a good impression on her audience, who are vulnerable young ladies. However, from being in the girl group Destiny’s Child, she had a lot of pressure to be ‘perfect’ in the media from a very young age, so she uses her ‘moves’ mainly choreographed by herself, to take away the attention of beauty and the seriousness and pressure from the media. One of her well-known moves is shaking her bum and dancing to accentuate her voluptuous figure. Beyonce now pregnant and on her road to motherhood still flaunts her stuff, and shows women that she can still be beautiful by being a 'Yummy Mummy'.
In this first picture we see her famous pose accentuating her figure,and the second is the video of her doing the memorable 'Bootylicious' dance.
Performance
Knowles as we know already is a very feminine and sexy woman. Her videos are mostly based on the trials and tribulations that are going on in her life; she expresses this through her lyrics and music, and always seems to go the extra mile for her fans. She is known for being seductive and provocative when she’s performing, she says this I her alter ego ‘Sasha Fierce’. She’s everything Beyonce isn’t. Knowles states ‘It’s like an out of body experience… I’m not like her in real life at all’.
Target Audience
Beyonce has a very large fan base full with fans of both genders and a variety of ages.
Primary Target Audience: 14-25 females and males
Secondary Target Audience: Variety of mainstream audience 14-40 females and males
Socio-economic groups: C1, C2, D and E
These are the main people who are fans of Beyonce and listen to her music etc. They’re all typically young and students so the majority of them are in-group E. The older the target audiences are the higher they’re likely to be in the socio- economic group.
Overall the audience love Beyonce as she is a all round entertainer, doing music, movies, modelling and so much more, she inspires young black girls and all other races and age to be better, confident and not to be afraid to chase their dreams. Being one of the best selling music artists of all time, Beyonce will continue to surprise us with her incredible talent.
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