Lyrics for 'Little Lady'

Casting Actors

As we're making our real and first music video we wanted it to look as real, believable and good as possible. We put up an advert on Star Now to get some a few little experienced actors, and to get them to audition and see if they would be suitable to play the roles needed in our music video.

We got some positive feedback and continue to still search for people who we think fit our specific roles perfectly. 

Our Production Logo

Target Audience Research

For our target audience we went around and asked a group of diverse people of different ages and both genders, whether they were into music videos and the typical genre of music videos they watch. 


Ed Sheeran the artist that we are focusing on, isn't very diverse as he only does a specific type of music, so his audience isn't mainstream. The primary audience that he appeals to is mostly young girls and women from 15-30. However, the secondary audience is females and males from 15-40. They are all in the socio-economic groups of C1, C2, D and E. This is because they're mostly all young and in the lower and middle classes. 


Because young people nowadays all have different tastes, we got a range of feedback as to what music videos people watch, and what type of genre they like, and also what source do they view these on YouTube, MTV etc. Our results are shown in the video below...

Moodboard

Animatic For 'Little Lady'

Below is our animatic. Its a video of a few shots that we've taken from our shot list and edited to make a video. The photos are an animated storyboard which will help the audience have more of an idea of what our music video will be like. It will give them an insight on what the real music video may be like, we have also included the soundtrack 'Ed Sheerans - Little Lady ft Mikil Pane' to add to the scene and set the mood.

(Click the button below to Play)

Contact with Artist 'Ed Sheeran'

As a group we chose to use Ed Sheeran's Little Lady ft Mikil Pane song. We had many ideas and thought that this particular song was suitable for the style, genre and would go well with our music video. Because Sheeran is a well known and established artist, we had to contact his management to ask permission if we could use his song for our music video.

They got back to us quite quickly and said that this was fine, that as long as we make it unlisted - meaning the public can't find it if they search for it; it was fine. However, if it was public is may get taken down due to copyright. Below are screen shots of us getting Ed Sheerans management contact number, and the emails sent between them and a member of my group.